Open for Pubic

Puffing and huffing my cig, I was just happy unloading myself in the nearest convenient toilet while flipping through the nearest convenient reading material available. It was the latest edition of a local closeted queer mag called a+ (yeah it’s supposed to be, aha, unisex fashion reviews!). Suddenly page number 33 struck me like a lightning bolt.

The article was simply titled Dolce & Gabbana and its 24th birthday of the brand. What struck me was the little print ad insert in page 33 -which you see here- that would get a hard time in finding any print media to launch the campaign back then in Indonesia.

The campaign itself might be –oh-so-last-year- but it was just interesting how public display of nudity always grabbed your attention faster than anything else that mattered. It was as if they were trying to rival the 2004 G-spot campaign launched by Gucci in its Japanese-inspired collection. As if then the female version found its male (oh, I mean Gay) counterpart in being open for the public.

Did they ever do any market studies on the sales figures after both campaigns were launched? Did they actually boost the new collections? I mean, how on earth did you expect people to wear such skimpy jeans that would practically fall-off your butts (in case you haven’t work that flat-ass of yours)? Are pubes back in style?

Well, ogling these ads wouldn’t hurt us, but to think of 'em: Are we such stupid market? So stupid that we’d buy fashion -done with such provocative campaigns- to make us feel glorious or glamorous or simply sexy just like one of those models? The answer is Yes. But don’t we care about the materials, the styling, the cuttings, and the way those jeans would make our assets (more) well presented? Are you crazy? Who do you think we are? Of course the answer is Yes.

The question then became: to trim or not to trim?

Note:
Don’t forget to visit www.commercialcloset.org for the series of ultra hot D&G ads and many more!